SEO – AN Ever-Evolving set of guidelines to protect your interest.

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SEO aka Search Engine Optimization is about helping search engines understand and present content. In another term, it is basically following the best practices that will hopefully make it easier for search engines to crawl, index, and understand your content.

Why do you need this optimization on your website?

To answer this, you need to go back to day 1 when you first thought of launching a website, what made you build a website? Essentially, you built it to benefit your end users, customers, who would come and read your offering, content, blogs, and so on.

We all use google or other search engines to search for what is in our minds, therefore, it becomes imperative to follow SEO guidelines. It not only helps users to provide a better website experience but most importantly it helps other users discover your content.

One of the users is a search engine, SEO is about helping search engines understand and present content to those who are seeking authentic and reliable information over the world wide web.

Search engine optimization is also about the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid (organic results) traffic rather than direct traffic or paid traffic.

Efforts to follow SEO best practices, sometimes called white hat SEO or organic SEO, are designed to spice up a website’s SERP position without paying or resorting to trickery. Unscrupulous practices, like keyword stuffing, are sometimes mentioned as black hat SEO.

Analyzing organic search results can often help to spot new keywords for your Google Ads campaigns.

Coupling, organic search engine optimization is also the process of improving websites’ rank in organic search results.

Here are some Good Reads Found over the web to fill your learning quest:

SEO Starter Guide

SEO for Beginners: An Introduction to SEO Basics

Blog SEO

The Ultimate Guide to SEO in 2022

Search Engine Optimization (SEO) Specialization

What is SEO? Search Engine Optimization Explained

Ready to try an unexplored territory?

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